I help build better buyer journeys.

I have over 20 years of experience helping businesses around the world achieve their creative product marketing and conversion goals.

I help build better

buyer journeys.

I have over 20 years of experience helping businesses around the world achieve their creative product marketing and conversion goals.

Product Strategist.
Conversion Expert.
Creative Director.
Cowboy.

Brendan Sera-Shriar Smile
Brendan Smile

Starting a business is not easy, running one is even more difficult.

I’ve been there — more than once — and I have made plenty of mistakes, but I got it right too. Now I want to share my experiences with you.

I’m on a mission to help product owners and sellers with their go to market initiatives from strategy to creative direction.

I've been around the block. I've worked for agencies and owned my own. I've done the startup thing. I've built and sold companies. I've written a few books. I've won a couple of awards and have been mentioned a handful of times online and in print. But I'm most passionate about creative design and product strategy.

I use innovative strategies and creative problem-solving methodologies to help companies and leaders push the boundaries of their current testing - I’m a bit of a cowboy. My goal is to shake up current thinking by implementing new processes, trying new ideas, and exploring new verticals.

I help educate, fuel, and build long lasting relationships with the clients I work with - are you game?

I’m available.

Let’s chat. No strings attached. I will answer all your questions and if there's a good fit we'll work together to grow your reach and business.

Triangles

Notable positions.

Acquire App
Studio Head & Product Consultant
Responsible for helping grow their studio with professional eComm landing page services for their user base. Worked closely with the CEO, CTO, and product team to develop new landing page templates for their user library based on CRO.

SplitBaseCreative DirectorAs part of the leadership team I helped SplitBase grow its organization to nearly double within my first year. I was responsible for the day-to-day management of the entire execution arm of SplitBase.

Hometown QuotesChief Marketing OfficerLeading the marketing department I helped grow the business through strategic email marketing that saw consistent MoM upward trends and increased engagement by more than 100% in less than a year.

Bus.comProduct CROWorked closely with the marketing department advising on best standards and practices for CRO and helped the product team test multiple user paths, user feedback systems, acquisition and retention strategies.

DayChampFounder & Optimization SpecialistPartnered with Unbounce working with their community and development team and was an expert on their forums helping customers design, develop and optimize their landing pages.

Horse & CartPartner & Co-FounderGrew the business from the ground up to a successful organization of 30+ employees, a roster of over 100 clients worldwide, with international brands like Toys ‘R’ Us.

Some of My Clients.

Unbounce Toys 'R' Us Keaton Row Redbooth IBM Microsoft Meineke/Maaco sweetiQ World Vision Canada Hootsuite Acquisio Ubisoft Cirque du SoleilVanilla Forums

Unbounce
Toys 'R' Us
Keaton Row
Redbooth
IBM
Microsoft
Meineke/Maaco
sweetiQ
World Vision Canada
Hootsuite
Acquisio
Ubisoft
Cirque du Soleil
Vanilla Forums

Quotes

I had the pleasure to work with Brendan for over 2 years. Brendan has an incredible knowledge base when it comes to product marketing, conversion optimization, and design. He is a true team player and always willing to implement new ideas into his marketing plan. His professionalism, constant feedback and interaction with the team makes Brendan easy to work with and there is an endless supply of ideas in his think-tank.

— Patrick Ruddy, Chief Sales Officer at Hometown Quotes

I'm all ears.

I’m happy to answer any questions you may have.

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